The Listing Marketing plays a crucial role in driving Bocobay's success by developing and executing content and data-driven strategies to optimize listing performance.
This role is pivotal in ensuring the accuracy, quality, and optimization of vacation rental listings. The Listing Marketing meticulously verifies and audits every data point associated with each property to guarantee its accuracy and enhance its market performance.
By maintaining high standards and optimizing listings, the Listing Marketing contributes significantly to the company's reputation, customer satisfaction, and business growth. Additionally, the Listing Marketing serves as the primary organizer for all listing processes, oversees escalated review protocols, and manages communication with listing site representatives to maximize exposure and ranking algorithms.

AT BOCOBAY YOU WILL

Listing Content Creation

Write listing copy text for multiple OTA channels, including space, room, access, neighborhood descriptions, ensuring logical hierarchical reuse.
Manage the image creation process, ensuring suitable internal, external, common, and location images (from 3rd party suppliers or internally created).
Write and manage image captions across all OTAs.
Manage floorplan creation.
Create location drone shots showcasing relevant landmarks. OTA Listing Management
Manage and perform the listing process across all OTAs.
Conduct periodic listing quality checks and improvements.
Make listing amendments as requested.
Conduct regular reviews to ensure best practices are adopted across all listings.
Identify OTA channel opportunities and recommend revenue optimization strategies. Building Trust with Key Partners
Collaborate effectively with stakeholders (Management, Revenue, Finance, Operations, Sales, Marketing, Technology, Distribution channels) to enhance booking performance.
Support and execute new listing initiatives, tracking progress and communicating priorities.
Stay updated on market trends and evolving listing opportunities created by technological innovations like AI.
WHAT WE LOOK FOR

Experience in a digital content management and marketing role
Ability to manage multiple tasks in parallel whilst priorising
Attention to detail postingquality content accurately across multiple OTA channels
Proficiency in OTA and property management software and tools (Airbnb, VRBO,Booking.com, Expedia, Hostaway are a plus)
Excellent communication and interpersonal skills, with the ability to collaborate across teams and influence decision-making
Self-motivated, intellectually curious individuals
Passion for driving meaningful business impact
Creative thinkers with a keen understanding of what guests want
WHAT WE OFFER

A highly competitive salary
Huge learning opportunities
A high-energy, start-up environment with smart, positive coworkers
An inspiring office near Palm Beach with a fun team from many nationalities
Regular team events
APPLICATION PROCESS

Apply
Short call with a team member
Interview with a manager
Offer!
SALARY

Competitive
CLOSING DATE

-
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.